In the Laguna Beach, CA, design studio, the crankbrothers team share their love for two wonderful things – bicycles and design. In the past 12 months, this team has launched an entire new collection of fresh and refreshed products – from pedals and wheelsets to stems, bars, seatposts, multi-tools, and grips.
With that task behind them, they have created a new style of World Cup racing team, called the race club. This new program is being introduced this week to the cycling community at the Sea Otter Classic in Monterey, CA.
The race club is in one manner a World Cup caliber racing program.On another level, it is an exhibit of our love for simple, classic design.
The vision for the race club is an inclusive racing organization linking our program partners with riders, racers, passionate fans, and enthusiasts through our love of speed, design, and beauty. The organization prides itself on its simplicity, style, design, aesthetic, and love for classic beauty.
In 2011, we will start simply and move deliberately, handpicking partners and athletes who share our values – beginning with Ibis Cycles, Lazer Helmets, fi’zi:k saddles, Continental Tires, and SRAM components.
Amy Dombroski is our first club rider. Already accomplished globally in cyclocross, she will also have a full World Cup schedule in xc, short track, and marathon. She’ll be making her race club debut in short track and xc at Sea Otter this Friday and Saturday.
With this global platform, the race club will be reaching out to riders all around the world who hear the siren’s song of cycling, style, and design.
We will keep you updated with the exciting updates and the race club continues to develop – further telling the story of beauty in professional mountain bike racing.