A new fleet of Charge Bikes were previewed at The Conran Shop in New York City, a very fashion forward type venue at 19th and Broadway (under ABC Carpet), where you would not ordinarily expect a bicycle show! The bikes, 20 in all, were interspersed with very cool home furnishings and lighting. Charge has an arrangement with Conran’s and will show their bikes at Conran Shops in select cities around the world.
Charge’s own Nick Larsen was on hand, dispensing his usual dose of witty commentary.
Two of the highlighted bikes had crankbrothers Cobalt 11 wheels, and several bikes had crankbrothers cockpit parts, including the carbon Cobalt 11 seatpost.
Charge Bikes have already taken the UK, European and Japanese bicycle world by storm and are soon to become widely available here in the US through Performance and other retailers. Their bicycles combine simple and contemporary aesthetics with cutting edge technology and frame design. Charge enjoys fantastic coverage from the mainstream media, having been featured regularly in the likes of The Times, Telegraph, Daily Mail, Observer newspapers and Stuff, Mens Health, GQ, FHM, Esquire, Monocle magazines.
Frederick Lukoff, CEO of fashion company Stella McCartney, says of the Charge brand: “What I like about Charge is that there is something about the way they do things that gives you a general sense of cycling culture and depth that attaches you to the brand. It goes a lot further than the just the style and simplicity of the products. I first saw a Charge Mixer in hanging up in a bike shop in London and thought it looked a bit strange, when it was explained to me I totally understood what it was all about.”