Wheels4life was founded by mountain biking legend Hans Rey. Hans is considered the world's leader in extreme mountain biking. He is a former trials riding world champion, a showman, a stuntman, and an adventure mountain biker. He has traveled the world extensively; riding his GT mountain bikes, over and through areas previously considered unrideable. All the while, Hans is capturing the cultural, scenic, and spiritual aspects of these exotic locations, and he is always in search of something mystical or historical.

Wheels4Life is Hans' way of giving something back to the people he has met on his journeys. Hans remains grateful for the opportunities and career he has had through the sport of mountain biking.